Lee Young-ae joins campaign

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Lee Young-ae joins campaign

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Lee Young-ae

Veteran actress Lee Young-ae has been appointed the Asia ambassador for Gucci’s global campaign Chime for Change.

Founded in February last year, Chime for Change focuses on projects to raise awareness of issues involving women’s health, justice and education around the world. In less than a year, the campaign has funded nearly 300 projects in more than 80 countries.

“We are happy to announce that actress Lee Young-ae will be joining our campaign. We believe that Lee can encourage many people to take part in our global projects,” said the luxury fashion house through a press release yesterday.

Local media reported that the “Dae Jang-geum” star will join existing ambassadors, who include Beyonce, Salma Hayek and Gucci’s creative director Frida Giannini. In addition, Hollywood star Julia Roberts has been supporting the project since last year.

Chime for Change’s other partners include Twitter, the Bill and Melinda Gates Foundation and Facebook.

“As a mother of a young daughter, I am honored to take part in a worldwide campaign to empower girls and women. I will do my best to inspire fellow Asians to support the CFC project,” remarked Lee.

By Kim Hee-eun, contributing writer

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