[Sponsored Report] Hyundai Card’s fintech reflects its philosophy

Hyundai Card’s new “Lock & Limit” app. [hyundai card]

Hyundai Card has been releasing new IT services as part of its move to join the financial technology (fintech) wave.

Hyundai Card’s philosophy for the digital service area is that financial digital services should be able to provide actual and concrete benefits to clients.

Last March, Hyundai Card presented an integrated application service. Designed with the keywords “simple” and “focused” in mind, this integrated application is capable of processing functions that were done in two to three separate apps in the past.

Last July, the company opened a Traffic Monitoring Center (TMC). Until now, financial companies had separate divisions to handle traffic, servers, databases and networks.

TMC, in contrast, is an integrated system capable of overseeing the whole process flow, from card payments to online transactions, and everything in between.

Apart from monitoring the system’s operations, TMC’s team of specialists will predict possible defects and take immediate action in case of emergencies, providing a stable user environment for clients using Hyundai Card’s IT service.

Last September, the company established an office for R&D in San Francisco’s Silicon Valley in order to better understand the fintech that has come to serve as the heart of the global IT industry.

Finally this month, the “Digital Hyundai Card” project took off. The first service introduced as part of the project is the “Lock & Limit” application.

This service invites clients to freely adjust the service terms for credit card use via smartphone app.

For user experience, complicated functions were left out and the UI design itself was also simplified.

As its name, the “Lock & Limit” service offers two functions. The “Lock” service prevents financial accidents by allowing users to set restricts for online, offline, domestic and overseas payments with a single touch.

Through the “Limit” service, users can adjust the card limit, preventing themselves from using their card excessively.

Limits can be controlled in detail, from limits per transaction to restrictions per day.

Similar services existed in the past, but they had to be requested by phone, and were often limited to international-brand cards.