[Sponsored Report] Lotte Card’s ‘I’m’ series puts the focus on you

Home > National > Guest Reports

print dictionary print

[Sponsored Report] Lotte Card’s ‘I’m’ series puts the focus on you

테스트

Lotte Card launched five types of its “I’m” cards, with each customized for different types of consumers. [LOTTE CARD]

Lotte Card has five types of cards named “I’m,” which means “the most your-ful card.” Users are at the center of the card.

The I’m Cards analyze the consumption value and experiences of the customer through big data and provides customized discount benefits based on customer lifestyles.

There are five different types of cards. The “I’m WONDERFUL” card is for customers who have simple consumption needs, and gives a 0.7 percent discount at any affiliated stores and a 1.4 percent discount on purchases over 100,000 won ($93.24). The “I’m HEARTFUL” card’s concept is “me taking care of my family” and provides a 10 percent discount in supermarkets, organic stores, home studying materials, private institutes for education and food. The “I’m CHEERFUL” card has a “comforting me” concept and provides a 5 percent discount on all restaurants, a 30 percent discount on lunchtime coffee and further benefits for the weekend or weekdays. The “I’m JOYFUL” card is themed around “enjoying me” and provides benefits for “1conomies,” or people who like to things alone. It offers a 60 won discount per one liter of gas at gas stations on weekends and a maximum 10 percent discount for late-night restaurants and social commerce. Lastly, the “I’m GREAT” card’s theme is “wisely living me.” It provides benefits for bargain-conscious consumers, including a maximum 10 percent discount on supermarket monthly fees.

Lotte Card will launch another new type of the I’m Card within the first half of the year, and will further develop and expand the I’m series to reflect analyses of consumption and changing trends.

BY KIM MIN-JI [kim.minji4@joongang.co.kr]

More in Guest Reports

Hyundai E&C’s Daegu complex boasts convenience

[SPONSORED REPORT] Hyundai Mobis strengthens its global R&D network

[SPONSORED REPORT] Posco practices its own motto by giving back

[SPONSORED REPORT] Chong Kun Dang offers solution for parasitic worms

[SPONSORED REPORT] Kumho Tire successfully streamlines operations

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now