[Sponsored Report] IOPE gets botanical with updated Super Vital Cream

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[Sponsored Report] IOPE gets botanical with updated Super Vital Cream


IOPE Super Vital Cream

Amorepacific cosmetics brand IOPE is launching its newest version of Super Vital Cream, an anti-aging cream containing selaginella, a variety of spikemoss that resembles a blue fern.

Super Vital Cream isn’t new — the anti-aging cream was first launched in 2006 and has been a steady seller for the past ten years. Based on research to find optimized solutions for skin aging, IOPE has been synonymous with functional cosmetics since its launch in 1996. IOPE is constantly researching skin care and launching innovative products.

The upgraded Super Vital Cream now contains amentoflavone, an antioxidant biflavonoid found in selaginella. According to IOPE, studies have shown that the biflavonoid combats common skin aging problems including wrinkles and darkening complexion.
A recent study has shown that amentoflavone is more effective in treating skin when combined with the vegetable elastic component myricetin, which is extracted from the waxberry tree.

Based on the research results, IOPE has developed “Super Flavonoids,” a mixture of antioxidant and anti-aging ingredients extracted from selaginella and the waxberry tree. The new Super Vital Cream contains Super Flavonoids to replenish tired skin with vitality and nourishment to make it more resilient.

More than two million units of Super Vital Cream have been sold since its launch, making it one of the most popular IOPE skin care products.

IOPE is also currently analyzing 20 skin-related genes and is experimenting with extrinsic aging. IOPE will identify genes that determine the characteristics of aging, find ingredients that can help prevent aging based on that research and develop cosmetics using those ingredients.

By Kim Ha-eun [kim.haeun@joongang.co.kr]
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