[Sponsored Report] Laneige lips get ready for spring

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[Sponsored Report] Laneige lips get ready for spring

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Laneige’s Silk Intense Lipstick expresses a more vivid color with a silky-soft texture.

Amorepacific’s Laneige brand has introduced its Red Vibe lip color range, offering bright, lively lips just in time for spring.

Launched on March 1, Laneige’s Red Vibe range features a colorful array of vibrant shades of red perfect for the spring. The new shades will be available in both the Silk Intense Lipstick and Stained Glasstick ranges in a total of eight colors.

The Silk Intense Lipsticks are ultra-micronized pigment lipsticks that provide vivid colors with a single touch. They provide a silky-soft texture that gently envelops the lips and keeps them moist. In addition to the main color, dubbed 314 Red Vibe, three new shades are also available — 234 Poppy Red, 143 Krispy Pink and 365 Berry Crush.

The Stained Glasstick range offers glowy tint lipsticks that keep lips moist and clear with a bright-colored tint. Multicolor layering techniques create the vivid shades and the shiny oil maximizes light reflection, producing a clear glassy shine. In addition to 12 Red Vibe, four other colors are being added to the series — 11 Pink Mano, 13 Orange Amber and 14 Ruby Garnet Red.

To celebrate the launch of the new color, purchases of the Stained Glasstick made between March 1 and March 17 will come with a free handheld mirror, available on a first-come-first-serve basis. Shoppers who pick up Silk Intense Lipstick 355 at Aritaum on March 14, known as White Day in Korea, will be given a mini version of the Silk Intense Lipstick 314 Red Vibe.

E-commerce websites such as Aritaum’s online site and Amorepacific Mall will offer a 20 percent discount on all Red Vibe shades between March 18 and March 31.

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Laneige’s Red Vibe range is now available at: Aritaum stores; Laneige stores in Myeong-dong, central Seoul, and near Ewha University, western Seoul; Laneige Road Shops in Chungmuro, central Seoul, and Garosu-gil, southern Seoul; and at the Amorepacific Mall.

By Shim Ji-yong [shim.jiyong@joongang.co.kr]

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