Cheil Worldwide buys Shanghai data marketing firm

Home > Business > Industry

print dictionary print

Cheil Worldwide buys Shanghai data marketing firm

Logo of Cheil Worldwide and ColorData

Logo of Cheil Worldwide and ColorData

 
Cheil Worldwide has acquired ColorData, a Chinese data analysis firm, to boost its marketing capabilities, the company said Tuesday.  

 
An acquisition deal was signed on the same day.  

 
Established in 2014, the Shanghai-based company can analyze data collected from comments and posts on China’s social media platforms, news websites and e-commerce sites. They can analyze this information by region and gender and age of the people who wrote the comments or posts. It clients in the country include including Samsung Electronics, Pfizer and Schneider Electric.  

 
As people in their 20s and 30s increasingly became an important consumer group, ColorData has been able to achieve 40 percent average revenue growth over the past three years.

 
“We expect the acquisition to enforce our capacity for marketing analysis and furthermore bring the effect of attracting new clients in China,” Cheil Worldwide said in its statement.

 
By Song Kyoung-son

 
 

More in Industry

Lee Lu-da, a little too chatty

Snacks, cereal and frozen food sales soar as social distancing continues

EuCorVac-19 vaccine gets greenlight for trials

Tesla model to lose government subsidies

Jailed Lee vows to support Samsung compliance committee

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now