Long-running TV program 'Get It Beauty' to make transition to online

Singers Sunmi, left, and Hyojung of Oh My Girl will be leading the new "Studio GB" brand as the main M.C.s. [MAKEUS ENTERTAINMENT, WM ENTERTAINMENT]

Entertainment company CJ ENM's longest running beauty program "Get It Beauty" will make an online transition to meet the needs of its younger audience, offering new and diversified programs through online platforms as well as television from Sept. 25.

According to CJ ENM on Thursday, "Get It Beauty" will transform into "Studio GB" (Studio Get It Beauty) and offer a variety of digital content for millennial and Generation Z audiences who are more familiar with digital platforms.

Under the Studio GB brand, CJ ENM will offer beauty and fashion tips as well as other beauty-related content through Instagram, YouTube and Facebook that are suited for each platform.

The segments that were included as a part of televised "Get It Beauty" will be developed into individual programs to be shown online, but the two main programs "Beau-label" and "Show-label" will air on cable channels Olive and OnStyle.

Singers Sunmi and Hyojung of girl group Oh My Girl will be the main M.C.s of the two main programs.

"Sunmi has a charm that's beyond just pretty. We think that she's the ultimate beauty icon to represent 'Studio GB.' Hyojung is also earning popularity with her friendly vibe. We believe that she will be excellent at sharing realistic tips on shopping and trends," the producers said.

"We hope to present all kinds of beauty-related content through digital platforms, for millennials and Generation Z who refuse to let go of their smartphones even when they're watching TV," CJ ENM said.

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]