Samsung to show BTS' 'Dynamite' music video at TV stores worldwide
Samsung Electronics said Thursday the music video of "Dynamite," K-pop sensation BTS' latest single, will be played on its TVs displayed at retail stores globally as the Korean giant strengthens its marketing with the world-famous boy band.Starting with more than 1,400 electronics shops in Korea, Samsung TVs will display the music video, the first Korean-performed song to top the Billboard Hot 100.
Samsung, the world's largest TV vendor, hopes playing the BTS music video on its TVs will increase customers' interest in its products while shopping. The music video was first released on YouTube on Aug. 21 and has already racked up more than 450 million views.
Samsung has been actively collaborating with BTS in recent months. In June, the company released the limited edition of the Galaxy S20 smartphone and wireless earbuds inspired by the seven-member band.
BTS was also featured in Samsung's mobile event, the Galaxy Unpacked, in August.
Yonhap
with the Korea JoongAng Daily
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