KCON attracts some 4 millions viewers over 10 days
The second edition of CJ ENM's online K-culture festival dubbed "KCON:TACT season 2" successfully finished on Sunday, having garnered 4.4 million viewers over the course of its 10-day run from Oct. 16 to 25 on various online platforms.
According to entertainment company CJ ENM, its festival was seen by four times as many viewers than all of the visitors to the past 24 offline KCON events since it was first held in 2012.
The vast number of viewers was made possible as the event was hosted on different online platforms including YouTube, Tving, KT's Seezn, AIS and Smart Communication, and streamed diverse K-culture content spanning across K-pop, K-food, K-beauty, K-games and more.
Popular K-pop acts including IZ*ONE, Mamamoo, The Boyz and Ateez performed for the festival, while YouTubers and influencers also took part in various events such as online meet-and-greets and talk shows.
KCON was held in different cities around the world to introduce Korean culture and content to local residents outside of Korea, but was forced to go online this year due to Covid-19.
The first edition was held in June and also garnered 4 million viewers across a week from June 20 to 26.
BY YOON SO-YEON [email@example.com]