[SPONSORED REPORTS] Lotte Pleasure Boxes offer single mothers a little help

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[SPONSORED REPORTS] Lotte Pleasure Boxes offer single mothers a little help

A woman packs a Lotte Pleasure Box containing various food and baby products. [LOTTE]

A woman packs a Lotte Pleasure Box containing various food and baby products. [LOTTE]

Last month, Lotte Group teamed up with the Lotte Welfare Foundation and Lotte Fine Chemical to distribute thousands of Lotte Pleasure Boxes filled with food and baby products to 1,300 single mothers in Korea.

The Pleasure Box Giveaway Campaign, which started in July 2013, has been offering a helping hand to people in need, providing supplies and other goods when they needed it.

This year marked the 38th edition of the campaign, and the number of boxes distributed reached 54,500.

In a change from normal arrangements, boxes were not distributed by Lotte workers and volunteers this year because of concerns about Covid-19.

Other Lotte affiliates have also been working on social responsibility schemes.

Lotte Foundation held its scholarship award ceremony for descendants of Korean independence fighters. The scholarship provided 240 million won ($210,000) worth of financial and social support such as employment consulting to the grandchildren and great-grandchildren of Korean and international independence fighters.

Last month, Lotte Fine Chemical held its 11th Box Garden Campaign, a gardening campaign that has been held by Lotte Fine Chemical, Ulsan KBS and Ulsan Forest for Life since 2010.

This year’s event was held at Wolbong elementary school in Ulsan, with 10,000 trees distributed to 21 elementary schools.

Along with Lotte Fine Chemical’s socio-environmental contribution, employees from Lotte Asset Development made 120 dolls to help children alleviate stress. The dolls are scheduled to be handed out in partnership with ChildFund Korea.

Lotte Data Communication Company took part in helping physically impaired people. Fifty-seven newly hired employees at Lotte Data Communication Company made braille books for visually impaired people last month.

Last but not least, Lotte Group’s advertisement company Daehong Communications’ 120 employees made wish bracelets and wishing stars for children suffering from incurable diseases.

The bracelets and stars will be distributed to the children via the Korea Make-A-Wish Foundation.

By Ahn Tae-lahm [ahn.taelahm@joongang.co.kr]

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