Actors read out Hyundai Card's small print
Hyundai Card launched a voice support system that reads aloud information about a credit card's terms and conditions to help people with visual impairments or the elderly.
It is the first service of its type, Hyundai Card said.
The service, which is available on both a mobile app or webpage, reads out key information about the product and its terms and conditions when a customer applies for a new card.
The reading is done by professional voice actors instead of a machine voice, and will be available in a separate audio file if requested.
Issuing new cards online has been a trend that has gained momentum this year due to the coronavirus as customers avoid physical contact with other people, the company explained.
Of all the credit cards issued this year at Hyundai Card, only 7 percent have been issued through offline channels, according to the company.
“With the fast transition to a digital era and expansion of non-contact services, more consideration was needed for people with disabilities and the elderly,” the company said. “By providing them with precise explanations about the product, we tried to offer a safe financial environment for them, rather than just offering better interest rates.”
Hyundai Card introduced the service with the Starbucks-branded credit card on Dec. 3 and expanded the service to the Baedal Minjok-branded card on Thursday.
It will be applied to all products launching next year.
The service is offered to anyone who has trouble reading the small print in a user agreement.
BY JIN EUN-SOO [firstname.lastname@example.org]
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