CJ ENM to collaborate on South American K-pop audition program

Logo of CJ ENM [CJ ENM]

CJ ENM will be collaborating with HBO Max and global production company Endemol Shine Boomdog to host a K-pop audition program targeting South America.

CJ ENM, with years of content-creating experience from a variety of audition shows aired on Mnet, plans to add a touch of local sentiment to create a one-of-a-kind audition program. If the project succeeds, CJ ENM will be the first Korean company to create an audition program for the South American market.

K-pop artists and South American stars will appear as judges and the winning members will receive in-house training to debut as an international idol group.

The South American entertainment market is reported to hold great potential for related industries. With the median age of 31, IFPI music global report in 2019 reported the annual average growth rate of the South American music market is 18.9 percent, some 10.7 percent higher than the global average growth rate of 8.2 percent.

“This project is especially meaningful because it means that our content producing talent is being universally recognized,” CJ ENM said. “We plan to simultaneously include our own distinct characteristics of K-pop and K-pop audition programs while working closely with the local production studio to capture the local sentiments as well.”

BY LEE JAE-LIM [lee.jaelim@joongang.co.kr]