HYBE Insight now open for fans of HYBE Labels' artists

The ″Dynamic Movement″ section within HYBE Insight shows the choreography videos of HYBE's artists without the original music to help audiences appreciate the movement of the dance on its own. [HYBE]

HYBE Insight opened on Friday as the company’s cultural complex and museum on two basement floors of HYBE’s new headquarters in Yongsan, central Seoul, on Friday.

HYBE Insight serves two main purposes: Providing a closer look into how the artists at HYBE Labels make and perform their music, and promoting the pioneering path that HYBE has taken in the past couple of years.

The museum will exhibit content related to artists signed with HYBE Labels — BTS, Tomorrow X Together, Enhypen, NU'EST, Seventeen and GFriend — and show the path that HYBE has taken in the past in pioneering the K-pop industry.

“HYBE Insight is composed of a variety of exhibitions with HYBE’s music as its core theme to enable visitors to experience the power of music that HYBE and its artists believe in," HYBE said.

"Visitors can use their full senses to experience the communication, inspiration and resonate through music as seen from HYBE’s perspective on the world, feeling firsthand the immense power and emotions that HYBE’s music brings."

Reservations can be made on the Weverse Shop app developed by HYBE.

HYBE Insight is closed every Monday from 11 a.m. to 9 p.m., with last entrances at 6:55 p.m. due to Covid-19. For more information, visit www.hybeinsight.com or download the Weverse app.

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]