aespa to be represented overseas by CAA

K-pop

Published: 23 Jul. 2021, 17:48

aespa to be represented overseas by CAA

The cover photo for aespa's latest single, ″Next Level″ [SM ENTERTAINMENT]

Girl group aespa signed with Creative Artists Agency (CAA), an American talent agency based in Los Angeles, according to its local agency SM Entertainment on Friday. CAA will manage the group’s activities overseas.

CAA manages artists like Lady Gaga, Mariah Carey, Justin Bieber and Ariana Grande, as well as boy bands represented by SM Entertainment like NCT 127 and SuperM.

aespa debuted last November with the single “Black Mamba.” Its music video surpassed 21.4 million views in 24 hours, the highest number for a K-pop group’s debut video.

The video for its latest single, “Next Level,” was viewed 100 million times on YouTube in 32 days and eight hours, setting a record for the group. That particular milestone was achieved 19 days faster than by the “Black Mamba” video.

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]