KT and Hyundai Department Store sign a technology agreement

Tech

Published: 26 Aug. 2021, 16:16 Updated: 26 Aug. 2021, 18:05

KT and Hyundai Department Store sign a technology agreement

Park Jong-ook (left), head of the corporate planning group at KT, and Hyundai Department Store's co-CEO Chang Ho-jin pose for photos on Thursday after signing a business agreement at KT's Gwanghawmun Building East in central Seoul. [KT]

KT and Hyundai Department Store signed a business agreement on Thursday to improve the retail company’s distribution, logistics, customer service and marketing with data processing and data mining technologies.

The companies said they will utilize artificial intelligence (AI) and big data.

They will begin by establishing an artificial intelligence contact center (AICC) within Hyundai Home Shopping. The AICC will process phone calls with voice and communication technology to increase the efficiency of customer services at Hyundai Home Shopping. Programs will also start answering customer calls at the service center.

Automated serving robots will be placed inside the food court at Hyundai Department Store branches across the country. A building operator program will maximize the energy efficiency of buildings by automatically adjusting energy usage levels within the buildings and ventilate them when needed.

Product shipments to customers will also be upgraded. The data accumulated by Hyundai Department Store’s online food mall will be analyzed by KT to plan the optimal shipment routes and schedules for shipments.

Data on consumer behavior and consumption patterns will be used to plan marketing strategies and membership plans that are more likely to be preferred by consumers.

“KT has been actively pursuing digital transformation through our AI, big data and cloud capabilities,” said Park Jong-ook, head of the corporate planning group at KT. “We are cooperating with Hyundai Department Store Group to accelerate digital innovation in distribution and logistics.”

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]