Time magazine names girl group aespa Next Generation Leaders
aespa is the first K-pop girl group to be chosen as one of Time magazine’s Next Generation Leaders, SM Entertainment said Friday.
With Next Generation Leaders, Time introduces trend setters from around the world who are making an impact, ranging from singers and actors to athletes and scientists.
Boy band BTS and model Irene Kim have previously made the list.
In “How K-Pop Group aespa Is Making the Metaverse Their Home,” Time explains aespa’s records and conducts a short interview with the members.
“Having launched in the thick of the pandemic in November 2020, aespa has only existed in a world in crisis,” the article reads. “But there’s something that sets them apart: aespa also exists as four virtual avatars, each carefully crafted to match their human counterpart, in a fantastical metaverse. Now, they’re ready to prove they’re more than just what fans have seen on screens.”
In the interview, member Giselle revealed that aespa’s goal is to “normalize metaverse concepts and have our fans and other people be a little more comfortable with the whole idea of it.”
Last month, the group made its debut at Coachella where it performed commercially successful songs like “Black Mamba” (2020), “Next Level” (2021) and “Savage” (2021).
aespa has four members: Giselle, Karina, Ningning and Winter.
BY SHIN MIN-HEE [email@example.com]