Strategic investments pay off for Hyundai Mobis
![Hyundai Mobis reveals its original future mobility concepts at CES 2022. [HYUNDAI MOBIS]](https://koreajoongangdaily.joins.com/data/photo/2022/05/30/a9a0aaa6-6e17-494f-8d5c-514927c222b3.jpg)
Hyundai Mobis reveals its original future mobility concepts at CES 2022. [HYUNDAI MOBIS]
Hyundai Mobis announced its medium- and long-term transformation strategy for future sustainable growth in March last year, and has partnered with a number of industry leaders around the world to achieve those goals.
The core aim is to innovate the business model with new growth areas while adopting new mobility services based on the core technology capabilities of the company.
Hyundai Mobis is seeking innovation in three ways.
First, the company is to gain a competitive advantage over rival companies and lead the global market by strengthening its core technology capabilities related to future vehicles, including automatic driving and connectivity.
Based on those abilities, the next step is to secure professional competencies as new mobility service providers that meet the needs of global customers.
Hyundai Mobis already introduced future mobility concepts such as M. Vision X, POP and 2GO to the global market through CES 2022.
Finally, the company is pushing ahead with a new undertaking based on innovative technology to prepare a long-term growth engine.
To do so, it is planning to expand its scope to new businesses related to urban air mobility and robotics.
In order to realize its mid-to-long-term strategy in detail, Hyundai Mobis has started to strengthen its research and development capacity centered on semiconductors and software. The company will also prepare for the independent development of high value-added technology.
Hyundai Mobis pushed ahead with innovation globally with a series of strategic investments in companies with promising global technologies.
In April last year, Hyundai Mobis invested in Supernal, an urban air mobility company. Later that year it invested in Boston Dynamics, a U.S. robotics company acquired by Hyundai Group.
The company even made strategic investments in Zendar last December, which has global competitiveness in imaging radar, to ensure a stable supply of next-generation radar sensor technology with high performance that can be used at autonomous driving level 4 or higher.
In addition, Hyundai Mobis has been investing in Velodyne since October 2019 and has continued to work with the company to develop a lidar system for autonomous driving.
To develop head-up display technology using augmented reality and holograms, the company has also partnered with Envisics.
Hyundai Mobis is pushing to lead the future vehicle market with its technological competitiveness through its strategic investments and partnerships around the world.
It will continue to work with various global technology specialists to shape its future growth.
BY HAJIN KIM [kim.hajin@joongang.co.kr]
with the Korea JoongAng Daily
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