JYP to hold music competition under theme of 'positive social impact'

Poster for JYP Entertainment's song contest “Songs That Care” [JYP ENTERTAINMENT]

JYP Entertainment will hold a music competition under the theme of “positive social impact,” the K-pop powerhouse announced Monday.

The competition titled “Songs That Care” seeks “any songs to create a better future for the world,” according to JYP. Songs submitted for the contest must contain a message of respecting the socially disadvantaged; opposing discrimination on grounds such as gender, race and nationality; and coexisting with other animals on earth.

It accepts contestants of any age, nationality and career path. Hopefuls can visit JYP Publishing's audition website by Aug. 31 and submit a demo version of a song which includes a melody, lyrics, arrangement and guide vocal recording.

“Through this contest with the theme of ‘social impact,’ we hope to discover songs that will have a positive influence on society,” said JYP.

After three rounds of evaluations, JYP will announce the winners. The grand prize winner will be awarded prize money of 5 million won ($3,800), and the grand prize song will be recorded and officially released by an artist under JYP Entertainment.

JYP Entertainment is the agency behind popular K-pop acts Twice, ITZY and Stray Kids. On Aug. 3, JYP issued a report about the company’s progress in environmental, social and corporate governance (ESG), a first for a Korean entertainment agency. The report stated that JYP uses 100 percent renewable energy and has been using three percent of its profits for social contribution projects since 2019.

BY HALEY YANG [yang.hyunjoo@joongang.co.kr]