Merck urges chip industry to embrace digital transformation
![Steven Eulig, head of business development for digital solutions at Merck's electronics division, shares the company's views on ways to shape a sustainable business environment for the semiconductor industry at the Korea Chamber of Commerce and Industry in Jung District, central Seoul, on Tuesday. [MERCK]](https://koreajoongangdaily.joins.com/data/photo/2023/09/20/e26af910-cb80-490e-b9a4-1acffaca1f08.jpg)
Steven Eulig, head of business development for digital solutions at Merck's electronics division, shares the company's views on ways to shape a sustainable business environment for the semiconductor industry at the Korea Chamber of Commerce and Industry in Jung District, central Seoul, on Tuesday. [MERCK]
“Sustainable digital transformation is required to agilely respond to the rapidly changing semiconductor landscape,” Steven Eulig, head of business development for digital solutions at Merck's electronics division, said at the ADeKo Academic Conference held at the Korea Chamber of Commerce and Industry in Jung District, central Seoul.
“Digitalization and data sharing are critical to building systems to maintain semiconductor quality and improve supply chain resilience in the global marketplace.”
Tuesday’s conference was held in celebration of the 140th anniversary of establishing diplomatic ties between Korea and Germany. ADeKo, a Korean-German alumni network, invited the German tech company to share its insights on AI and machine learning in the chip industry.
Eulig proposed smart data collaboration as a solution for chip suppliers to efficiently respond to the ever-increasing chip demand and improve product quality.
Sharing data will “digitally transform the massive amounts of data they [chip designers] receive from fabs and material suppliers into valuable insights,” said Eulig.
Trust and collaboration across the value chain are integral for involved parties to counter macro-scale risks such as global trade disputes in a timely manner, according to Eulig.
To that end, Merck recently published a white paper on the sustainability of semiconductor materials outlining its plans to shape a green chip-producing environment with improved energy efficiency, the Darmstadt, Germany-based company said in a press release.
BY SOHN DONG-JOO [sohn.dongjoo@joongang.co.kr]
with the Korea JoongAng Daily
To write comments, please log in to one of the accounts.
Standards Board Policy (0/250자)