Dongsuh Foods expands customers’ cracker choices

Dongsuh Foods has been expanding its range of choices for customers by continually introducing new flavors. [DONGSUH FOODS]

Dongsuh Foods has been leading the Korean biscuit market by implementing differentiated marketing strategies for two well-established American biscuit brands, Oreo and Ritz, in the domestic market.

The company’s “Oreo x Blackpink” collaboration with the globally famous girl group was praised for its amusing marketing, in which the black version of the limited edition snack contained pink strawberry cream, while the pink version used dark chocolate cream between the cookies, capturing both the eyes and taste buds of consumers.

A pop-up store launched in Seongsu-dong of Seongdong District, eastern Seoul, in May, celebrating the 111th birthday of Oreo, was also met with positive responses from visitors for providing a completely new brand experience.

Thirty-five thousand visitors came to experience the various forms of entertainment and attractions, themed after the biscuit worth billions of won in annual sales.

Ritz, the world's most beloved cracker, has also been produced in assorted flavors to cater to diversified customers' tastes.

Ever since Dongsuh Foods first introduced the original Ritz crackers to the domestic market in 2016, the company has experimented with various flavors such as chocolate, cheese and lemon, thus offering a broader selection available to snack lovers.

In particular, the recently launched onion-flavored Ritz cracker received attention for preserving the rich, original taste of onions by using only 100 percent domestically sourced onions and no synthetic flavorings.

The unique crispy texture of the cracker harmoniously blending with the onion flavor has gained the public’s admiration, and is a great match for various beverages.

“Oreo has been in the market for over 100 years and Ritz for over 80, as biscuits cherished by entire families. Our company will continue to engage with customers through research and implement differentiated marketing strategies to satisfy consumers' preferences," an official from Dongsuh Foods said.

BY KIM SU-HYEON [kim.suhyeon4@joongang.co.kr]