'Narcissistic, my god I love it': IVE turns self-affirmation into art [GOLDEN 2023]

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'Narcissistic, my god I love it': IVE turns self-affirmation into art [GOLDEN 2023]

Published: 22 Nov. 2023, 20:58

YOON SO-YEON
yoon.soyeon@joongang.co.kr

Girl group IVE [STARSHIP ENTERTAINMENT]

Nicknamed the “Korean Grammys,” the 38th Golden Disc Awards will take place on Jan. 6 in Jakarta, Indonesia, to honor the passion and talent that shone bright in the world of K-pop during the year of 2023.

Organized by the JoongAng Group, the Golden Disc Awards is considered one of the most prestigious awards in Korea with its unique format where dozens of nominees and multiple winners are chosen for three main categories — music, album and rookie of the year.

In this series, Golden 2023, the Korea JoongAng Daily’s entertainment arm Celeb Confirmed looks at K-pop’s biggest and brightest stars who are potential nominees, and their achievements this year.

"Narcissistic, my god I love it": What does it mean for someone to truly love, cherish and care for oneself? Ask IVE, K-pop's most vivifying girl group whose every word of every song is dedicated to letting us know that there is nothing more important than self-affirmation and self-care.

Less than two years since its meteoric debut in December 2021, IVE shot straight to the top of the charts with “Eleven” (2021), then continued on to dominate the local music market in 2022 with two of the biggest hits in K-pop history: “Love Dive” and “After Like.”

“Love Dive” — from which the famed “Narcissistic, my god I love it” lyrics came — was the single most streamed and downloaded Korean song of 2022 both domestically and globally, while “Eleven” was the sixth most streamed song in Korea, according to year-end data from K-pop market tracker Circle Chart.

This year, IVE released two albums: its first full-length album “I’VE IVE” and its first EP “I’VE MINE.” Prior to the two releases, IVE had only dropped three singles, making the girl group’s records even more meaningful.

Read the full story here at Celeb Confirmed

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]