Suzy to represent hanbok in New York's Times Square

Korean Heritage

Published: 15 Dec. 2023, 12:18 Updated: 12 Jan. 2024, 16:16

Suzy to represent hanbok in New York's Times Square

Singer and actor Suzy wearing newly-designed hanbok to be displayed at New York's Times Square [MINISTRY OF CULTURE, SPORTS AND TOURISM]

Singer and actor Suzy will promote Korea's traditional dress, hanbok, in the middle of New York's Times Square.

A video featuring Suzy wearing newly-designed hanbok will be displayed at Broadway in Times Square in New York from Dec. 24 to 25, the Ministry of Culture, Sports and Tourism said Friday.

The hanbok dresses worn by the actor have been designed by six different companies in collaboration with the Culture Ministry's Korea Craft & Design Foundation.

The six companies are Songhwa by Jeong, OUWR, Yu Hyun-hwa Hanbok, Tchai Kim, H, Apply and Hanbok Moon.

Actor and singer Suzy showcases six different hanbok [MINISTRY OF CULTURE, SPORTS AND TOURISM]

"We expect to widely promote the hanbok and reaffirm hanbok's beauty by introducing hanbok that combine the unique beauty of traditional Korean [dress] along with the charm of Hallyu [Korean Wave] celebrities to both domestic and international audiences," the Culture Ministry said Friday.

"We will continue to make policy efforts, such as supporting small and medium-sized enterprises in developing diverse products, to advance the hanbok industry and [promote] hanbok."

Hanbok featured in the Culture Ministry's project will be available for viewing on www.hanbokwave.com starting Dec. 26. Videos of Suzy wearing the hanbok will also be released on the Korea Craft & Design Foundation's YouTube channel.

To find out more about Suzy, visit Celeb Confirmed!

BY LEE CHAE-MIN [lee.chaemin1@joongang.co.kr]