Slaying HYBE, or just slaying? ADOR CEO's press conference outfit sells out.

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Slaying HYBE, or just slaying? ADOR CEO's press conference outfit sells out.

Published: 26 Apr. 2024, 11:48

KIM JI-YE
kim.jiye@joongang.co.kr

ADOR CEO Min Hee-jin walks in for her press conference held in Seocho District, southern Seoul, on Thursday. [YONHAP]

ADOR CEO Min Hee-jin continues to demonstrate her influence amid the conflict between her and HYBE, as her press conference fashion sells out.

On Thursday afternoon, Min met with local press for two hours, the same day HYBE announced that it would file a police report against Min for breach of trust.

During her meeting with the press, she wore a green T-shirt with stripes and a blue baseball cap.

Her press conference was broadcast on all three terrestrial broadcasters — KBS, MBC and SBS — as well as on YouTube, garnering public attention.

During her speech, posts sharing information about Min’s fashion spread online.

At the end of her press conference, reviews stating that her clothes were all sold out began to appear.

Her T-shirt was from Japanese brand California General Store, priced at 8,800 yen ($56). Her LA Dodgers logo hat was from 46Brand, which holds the clothing license for four U.S. major sports leagues, including Major League Baseball.

Both products are currently sold out on their official sites and other Korean retail sites, according to media reports.

The conflict between HYBE and its subsidiary ADOR began on Monday, when news broke that the ADOR CEO tried to enlist a third-party investor to help her gain control over the agency. Since then, a back-and-forth debate has continued between the two parties.

ADOR’s girl group NewJeans has remained silent on the feud.

BY KIM JI-YE [kim.jiye@joongang.co.kr]