Coupang launches luxury beauty product app, features over 20 brands

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Coupang launches luxury beauty product app, features over 20 brands

Published: 02 Oct. 2024, 16:27

CHO YONG-JUN
cho.yongjun1@joongang.co.kr

Coupang's new R.LUX app that focuses on selling luxury beauty products. [COUPANG]

Coupang launched a new app dedicated to selling luxury beauty products on Wednesday.

Dubbed R.LUX, the service will integrate Coupang's existing Rocket Delivery to ensure same-day or next-day shipment for the new service.

R.LUX will not replace Coupang's existing Rocket Luxury service, which also sells luxury beauty products, which the e-commerce company launched in July last year. Customers can log in to the R.LUX app using their existing Coupang account.

The new application will sell luxury skincare and cosmetic products that Coupang directly purchases from beauty product companies.

Rocket Luxury will still be available on Coupang's website and Coupang's mobile app.

The service currently features products from more than 20 brands, including Rene Furterer, Estee Lauder, Sulwhasoo, Biotherm and The Whoo.

“The app is designed to provide an experience to customers as if they had visited a luxury [offline] beauty store,” Coupang said in a press release Wednesday.

The new app will also have a dedicated customer service center, and products bought from R.LUX will arrive in a special delivery package.

The R.LUX app is currently only available to download on Apple’s AppStore, though the company said it will soon launch Android versions.

BY CHO YONG-JUN [cho.yongjun1@joongang.co.kr]