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Models introduce a bottle of Scotch from the Balvenie Fifty Collection at the Shilla Hotel in Jung District, central Seoul, on Monday.
The whisky maker and automaker partnered up to produce a super-exclusive whisky, which made its Asian debut in Korea.
Korea's young generation is embracing whiskey over wine, leading to the rise of whiskey-related products and pop-up stores.
Customers shop for limited edition whiskeys at a Hyundai Department Store in Seongnam, Gyeonggi, on Wednesday. The department store opened a whiskey fair ″Whisky Eat″ as the distilled alcoholic beverage gains popularity among young Koreans...
Discount store shoppers are getting younger as stores offer customized services and trendier merch, like limited-edition liquor.
Pernod Ricard, producer of whisky brand Royal Salute, held an exhibition in Seoul of artwork inspired by Royal Salute whisky.
Whiskey is displayed at a large supermarket in Seoul on Tuesday.
Actor Jung Woo-song, left, and Lee Jung-jae pose at a pop-up store to promote Ballantine’s Single Malt Whisky, at cultural complex KOTE in Insa-dong, central Seoul, on Nov. 30.
Mr. Park, who enjoys a drink or two after work, was surprised recently to notice the relatively low prices on whiskey and bourbon at his local Emart. “To be honest, cheaper whiskies taste no different from premium whiskies."
Korean imports of beer fell for the first time last year in a decade, largely due to a nationwide boycott of Japanese products amid a yearlong trade dispute, data showed Sunday.
Korea JoongAng Daily Sitemap