Binggrae to submit milk container for cultural heritage status

Binggrae is seeking state-registered cultural heritage status for its banana-flavored milk container, designed to resemble a traditional Korean moon jar, which has been in use since the product's launch in 1974.

2024-11-10

K-food highlights sustainability, convenience at SIAL Paris

Sustainability and convenience were on the mind of Korean food brands as they showcased their products — many of them highlighting their plant-based or ready-to-eat items — at SIAL Paris, Europe’s largest food innovation trade show.

2024-10-22

Table tennis phenom Shin Yu-bin stars in Binggrae's new Banana-Flavored Milk ad

A Binggrae ad for Banana-Flavored Milk starring table tennis player Shin Yu-bin, who won two bronze medals at the Paris Olympics, was uploaded onto YouTube on Friday.

2024-09-02

Olympic table tennis star Shin Yu-bin named face of Binggrae's popular banana milk brand

Shin Yu-bin, who became a sensation after winning two bronze medals at the Paris Olympics, has been selected as the new face of Binggrae's flagship beverage, Banana-Flavored Milk.

2024-08-16

Korean ice cream scoops record $59M in export sales

Korea's ice cream exports reached a record $59 million in the first half of the year, driven by the scorching global heatwave and the popularity of the Korean Wave.

2023-07-31

[K-FOOD GOES GLOBAL] Korean food makers twist local flavors to tempt global taste buds

Due to a scarcity of selling locations, few Koreans are aware of the Tofu Bar, a seasoned stick of tofu. But if you head to any convenience store in Japan, chances are you will find several types of Tofu Bars occupying shelves.

2023-07-21

Binggrae's banana milk gets dairy-free makeover

Binggrae released a dairy-free version of its iconic banana flavored milk. The milk uses almond and soy for vegan consumers and those who cannot consume dairy products. The product was certified by Korea Agency of Vegan Certification and Services.

2023-03-29

No 'universe'? Good luck with your marketing!

The big buzzword in Korean marketing circles these days is universe, fictional worlds built around characters like Buldak, the personified symbol of Samyang Foods’ popular spicy noodle Buldak Ramen.

2022-04-26

[SPONSORED REPORTS] Binggrae awarded A grade in ESG evaluation

Binggrae received an overall A grade for the second consecutive year in 2020’s ESG Evaluation.ESG Evaluation is an assessment conducted by the Korea Corporate Governance Service since 2011, rating various companies’ non-financial...

2020-11-01

Binggrae to scoop up ice cream competitor after FTC approves merger

The Fair Trade Commission (FTC) on Tuesday allowed Binggrae to scoop up Haitai Icecream, an acquisition that will bring two of Korea's top purveyors of frozen treats under one roof.

2020-09-29

korea joongAng daily