Blackpink's ‘How You Like That’ racks up 600 million views
Blackpink's music video for "How You Like That" (2020) surpassed 600 million views on Thursday morning, setting another record for the local industry for how fast it reached the milestone.
According to the girl group’s agency, YG Entertainment, the video hit the 600 million view mark at 1 a.m. Thursday, 117 days after it was released on June 26, besting its own record set with "Kill This Love" (2019) by two months. "Kill This Love" took 177 days to surpass 600 million views.
The record-shattering performance of "How You Like That" has given Blackpink a new nickname: YouTube Queens.
The music video surpassed 100 million views in 32 hours, 200 million views in seven days, 300 million views in 21 days, 400 million views in 43 days and 500 million views in 73 days.
The song’s popularity has been attributed to a powerful beat and positive lyrics that tell listeners to embrace themselves regardless of what situation they find themselves in.
It won the Song of The Summer award at the 2020 MTV Video Music Awards in August and topped YouTube's Global Top Summer Song list last month.
As of Thursday, Blackpink has 22 YouTube videos — including music videos and choreography videos — that have surpassed 100 million views. Three videos have been viewed over 1 billion times, a first for a K-pop act.
The video for "Ddu-du Ddu-du" (2018) has been viewed 1.3 billion times. "Kill This Love" and "Boombayah" (2016) have 1 billion views.
Blackpink recently released its first full-length album entitled "The Album" on Oct. 2.
BY YOON SO-YEON [email@example.com]