Sulwhasoo to unveil new ginseng serum
Sulwhasoo — Korea’s leading luxury beauty brand — announced on Monday that the brand is set to release Concentrated Ginseng Renewing Serum EX with innovative capsule technology.![Sulwhasoo has newly released the Concentrated Ginseng Renewing Serum EX for anti-aging. [AMOREPACIFIC]](https://koreajoongangdaily.joins.com/data/photo/2022/02/25/a3da675d-b4e9-4943-bb01-3135e444be2b.jpg)
Sulwhasoo has newly released the Concentrated Ginseng Renewing Serum EX for anti-aging. [AMOREPACIFIC]
Concentrated Ginseng Renewing Serum EX is the recently-released upgraded version of the Concentrated Ginseng Renewing Serum that has earned over 100 billion won in sales since its launch in 2018. It enhances the skin’s ability to regenerate and be resilient against any external aggressors with “Ginsenomics.” The Ginsenomics capsule, which was developed after the brand’s 50 years of ginseng research, provides triple resilience-boosting efficacies to replenish, support and help strengthen skin.
Sulwhasoo enriches the rarest type of Ginseng Saponin more than 6,000 times to produce an active beauty Ginsenoside called Ginsenomics. It is effective in preventing aging as it helps reduce wrinkles.
Moreover, the new product has applied the latest Ginsenomics capsule technology to protect efficacy and improve skin absorption. Compared to a general capsule that comes in the form of a membrane surrounding a substance, the Ginsenomics capsule is made by combining efficacy ingredients during the manufacturing process. Thus, it helps the skin to quickly absorb the product while stably preserving the ingredients.
Customers can expect to see the results of the latest serum within just a week of use. As soon as 100 thousand patented Ginsenomics capsules touch the skin, they are absorbed, providing resilience and improvement eight times faster than before. In the human body application test, the skin density increased by 10.2 percent, skin resilience increased by 1.9 percent and wrinkles improved by 18.6 percent only in 7 days.
The Concentrated Ginseng Renewing Serum EX features a rich and nourishing texture and delivers a refreshing finish with a delicate scent of ginseng flower. When used with other products from Sulwhasoo’s representative anti-aging solution Ginseng line, such as Concentrated Ginseng Renewing Cream EX, it is expected to maximize the synergy effect.
Sulwhasoo pre-launched the new product through Amore Mall and Naver Brand Store this Monday. Starting from March, the product will be available in department stores across the nation, Sulwhasoo stores, Sulwhasoo flagship stores and Amore Pacific counselors.
BY HAJIN KIM (kim.hajin@joongang.co.kr)
with the Korea JoongAng Daily
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