Boy band Treasure to collab with Pucca Puzzle Adventure game

An image of the collaboration between boy band Treasure and puzzle game Pucca Puzzle Adventure [YG ENTERTAINMENT]

Members of boy band Treasure will collaborate with Pucca Puzzle Adventure, a mobile game developed by Takeone Company, according to a press release from YG Entertainment on Wednesday.

Pucca Puzzle Adventure is a mobile puzzle game based on the character Pucca, a popular Korean character introduced in 2000, famous for its iconic red and black outfits.

This collaboration will add 10 new characters in-game, each named after Treasure members, with in-game skills resembling Treasure’s choreography.

Treasure will also release their special web variety show "Treasure X Pucca Puzzle Adventure" on Takeone Company’s official social media channels, which will consist of more than 10 episodes, including behind-the-scene videos.

YG Entertainment’s boy band Treasure recently completed its Japanese arena tour, and is planning to perform at the Kyocera Dome Osaka for the first time on Jan. 28 and 29. Treasure will also begin its Asian tour “2023 Treasure Tour [HELLO]” in March, holding concerts in Taipei, Kuala Lumpur, Jakarta, Bangkok, Singapore, Manila, Macau and Hong Kong.

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]