CJ ONE transforms into a ‘super app’ to add more benefits

The new card and app design of CJ ONE, with a prism motif, symbolizes the colorful expansion of the member experience and lifestyle provided by the membership. [CJ GROUP]

CJ ONE, a lifestyle membership service operated by CJ OliveNetworks, overhauled its membership service to add more benefits and came out with a new card and app design.

The new design, with a prism motif, symbolizes the colorful expansion of its member experience and lifestyle provided by CJ ONE.

In addition to existing CJ brands such as CJ Olive Young, Tous Les Jours and CJ CGV, CJ has gradually expanded the scope of where its membership can be used to Mega MGC Coffee, the convenience store CU and HD Hyundai Oilbank.

Recently, the membership also entered into a business agreement with Humax Mobility to strengthen its offers in the mobility area by providing membership benefits in car sharing, smart parking and more.

In the culture field, it has formed partnerships with various exhibitions, performances and art galleries to provide members with the CJ ONE “One Pick Culture” service.

It is continuing its partnership with the art exhibition “Theater of Light & Bunker of Light” and Seokpajeong Seoul Museum of Art and also holds monthly events with Stayfolio, a lodging curation platform.

With a user base of 30 million and counting, CJ ONE aims to continuously grow by providing the ability to earn and use its points at over 30 affiliates in the lifestyle area and offering cultural marketing through exhibition and performance partnerships as well as various events and benefits.

For example, it introduced its CJ ONE specialized PLCC (Private Label Credit Card) called CJ ONE Prism Shinhan Card last October, and the number of its users exceeded 10,000 in just one month due to its usability and high point accumulation rate of up to 30 percent.

CJ ONE will further upgrade its membership points, CJ integrated gift cards and payment services with the plan to become a “lifestyle super app” that provides a one-stop service for payment, discounts and savings.

BY KIM SU-HYEON [kim.suhyeon4@joongang.co.kr]