Baby Shark to go on tour, announces U.S. and Asia shows

A live show created by The Pinkfong Company [THE PINKFONG COMPANY]

The Pinkfong Company announced Wednesday that it will once again take its show on the road, visiting five different countries with one of its favorite characters: Baby Shark.

The company, known for the Baby Shark franchise, announced on Wednesday that it will perform live shows in the United States, Japan, Singapore, Hong Kong and of course Korea.

In the U.S., it will premiere a new musical, “Baby Shark's Big Broadwave Tour,” and take it around 34 regions, including Iowa, Ohio, Minnesota, Louisiana and Texas. According to the company, the new musical is an adaptation of the hit television series "Baby Shark's Big Show!,” which premiered in the U.S. in March 2021. It became the most watched kids’ television show on the day of its release.

It was back in 2017 when The Pinkfong Company stretched its addictive 90-second song into an 80-minute live musical called "Baby Shark Live!” The show initially premiered in Korea and then had its North American premiere in 2019, becoming the first Korean children's musical to be staged outside the country. The Pinkfong Company said the show was performed 45 times during the U.S. tour, selling a total of 93,000 tickets.

In Japan, the company has already premiered its "Baby Shark Live!” show. This time, it will stop in other cities as well, including Chiba, Saitama, Kobe and Nagano. In Hong Kong, the company will premiere a live show featuring Bebefinn, another popular character created by the company. Titled "Bebefinn Live Bedtime Adventure,” this live show in Hong Kong will serve as its world premiere. In Korea, the company said it will organize a live show on May 1 at Olympic Park in southern Seoul.

“It is meaningful to present The Pink Fong Company’s live shows on different global stages with the company's strong intellectual property [IP],” said an official from the company. “We will continue to expand our offline content business while working closely with fans at home and abroad to build a strong fandom.”

BY YIM SEUNG-HYE [yim.seunghye@joongang.co.kr]