S-Oil unveils second TV commercial celebrating creativity

Home > Business > Industry

S-Oil unveils second TV commercial celebrating creativity

Published: 04 Aug. 2024, 17:59

JIN EUN-SOO
[email protected]

S-Oil's new TV commercial [S-OIL]

Korea's oil refiner S-Oil unveiled the second season of its TV commercial titled "GooDoil Can Do it" featuring its familiar yellow-colored mascot GooDoil.

The commercial aims at delivering the message of "the power of creative energy." It plays a catchy song and shows GooDoil answering questions about the company's vision.

The video also features a flying hawk which symbolizes the Shaheen Project.

The Shaheen Project is one of Korea's biggest oil refining facilities being built in Ulsan with a target completion date of 2026. Shaheen means hawk in Arabic.

The commercial also presents pop art which was created in collaboration with Korean pop artist Molly.

BY JIN EUN-SOO [[email protected]]