S-Oil unveils second TV commercial celebrating creativity
Published: 04 Aug. 2024, 17:59
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- JIN EUN-SOO
- jin.eunsoo@joongang.co.kr
![S-Oil's new TV commercial [S-OIL]](https://koreajoongangdaily.joins.com/data/photo/2024/08/04/083ac3de-5ad4-42ff-a418-7b1d8ec843cb.jpg)
S-Oil's new TV commercial [S-OIL]
The commercial aims at delivering the message of "the power of creative energy." It plays a catchy song and shows GooDoil answering questions about the company's vision.
The video also features a flying hawk which symbolizes the Shaheen Project.
The Shaheen Project is one of Korea's biggest oil refining facilities being built in Ulsan with a target completion date of 2026. Shaheen means hawk in Arabic.
The commercial also presents pop art which was created in collaboration with Korean pop artist Molly.
BY JIN EUN-SOO [jin.eunsoo@joongang.co.kr]
with the Korea JoongAng Daily
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