Nongshim model Kim Sung-ju to donate entire modeling fee

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Nongshim model Kim Sung-ju to donate entire modeling fee

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Kim Sung-ju and Min-guk

Broadcaster Kim Sung-ju has decided to donate all modeling fees received from Nongshim, Korea’s largest instant noodle maker, according to local media reports yesterday.

Kim recently signed a contract to be a model for the company with his son Min-guk and will donate proceeds to Community Chest of Korea and other charities.

It is rare for a model to donate 100 percent of money earned from a job.

The father and son were chosen as they garnered attention in the reality show “Dad, Where Are You Going?”

In it, Kim made a dish of instant noodles called JJapaguri, a mix of the Nongshim products Jjappaghetti and Nuguri.

By Lee Sun-min [summerlee@joongang.co.kr]

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