Kakao M to launch new digital entertainment show from Sept.

From left: Producers Kwon Sung-min, Park Jin-kyung and Moon Sang-don [KAKAO M]

Comedians Kim Gu-ra and Noh Hong-chul, lyricist Kim Ea-na, rapper BewhY and singer-songwriter Yoo Hee-yeol will be hosting a new digital entertainment show "Kakao TV Morning” starting in September, Kakao M announced on Thursday.

Directed by producers Park Jin-kyung, Kwon Sung-min and Moon Sang-don, each episode of "Kakao TV Morning" will run for about 10 minutes daily on weekdays in efforts to energize Koreans during their busy morning through informative corners that discuss current issues, investment techniques and learning the English language.

Each host will be responsible for different weekdays.

“We are trying to vitalize people’s mornings through a brief 10-minute-span to have them doubling over in laughter, or provide [content] that consoles or exhilarates [them],” said producer Park as he explained the show’s initiative. “We are preparing short but intense content that people can look forward to every morning."

BY KIM YEON-AH [kim.yeonah@joongang.co.kr]