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Blackpink's 'Ddu-du Ddu-du' surpasses 300 million streams on Spotify

Girl group Blackpink [YG ENTERTAINMENT]

Girl group Blackpink's 2018 hit "Ddu-du Ddu-du" celebrates yet another new record on Thursday, this time surpassing 300 million streams on the world's biggest music streaming platform Spotify on Thursday morning.

"Blackpink's 'Ddu-du Ddu-du' surpassed 300 million streams on Spotify at 11:30 a.m. on Thursday," the agency said.

"'Kill This Love' (2019) was the first song by a K-pop girl group to have surpassed 300 million streams until now, and the same news for 'Ddu-du Ddu-du' is proof of international fans' undying love and support for Blackpink."

The Grammy Awards applauded Blackpink's rise to stardom through an article titled "Explore Blackpink's Rapid Rise to Global K-pop Stardom : For the Record" on Wednesday, celebrating the group's success "ahead of the highly anticipated release of their debut LP 'Blackpink: The Album' in October."

"The fiercely talented quartet has been serving up pop star realness with their infectious genre-meshing music, stellar choreography, arena-filling live shows and eye-catching music videos," wrote the article.

Having released two massive hits this year — "How You Like That" in June and "Ice Cream" with Selena Gomez in August — Blackpink awaits its first full-length album "The Album" to drop on Oct. 2.

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]