Blackpink’s 'Boombaya' music video surpasses 1 billion YouTube views

Girl group Blackpink’s music video for the song ’Boombaya“ (2016) hits 1 billion views. [YG ENTERTAINMENT]

Girl group Blackpink’s music video for the song “Boombaya” (2016) has become its third to surpass 1 billion views on YouTube.

Blackpink's music video for "Boombaya" surpassed 1 billion views at 8:26 a.m. on Tuesday, the group’s agency YG Entertainment said on Tuesday.

Blackpink is the only K-pop group that has three of its videos with more than 1 billion views. “Boombaya” joins the music videos for "Ddu-du Ddu-du" (2018) and "Kill This Love" (2019).

It has been more than four years since the music video was released on YouTube, but the number of views has increased rapidly in the past few months. According to the agency, it took five months for the video to reach 800 million views from 700 million, four months to reach 900 million views from 800 million and three months to reach a billion from 900 million.

Blackpink is also the artist with the second-largest number of YouTube subscribers in the world, with 51.1 million.

BY KIM YEON-AH [kim.yeonah@joongang.co.kr]