MLD Entertainment signs MOU with content company Blueberry NFT
![MLD Entertainment manages many different entertainment talents including boy band T1419. [MLD ENTERTAINMENT]](https://koreajoongangdaily.joins.com/data/photo/2021/05/10/51a58620-e82f-4806-ac20-9b161dd179b4.jpg)
MLD Entertainment manages many different entertainment talents including boy band T1419. [MLD ENTERTAINMENT]
MLD Entertainment, home to girl group Momoland and boy band T1419, will join hands with content company Blueberry NFT to develop new business opportunities, according to MLD on Monday.
The two are signing a memorandum of understanding (MOU) to come up with creative works that are securely digitalized with non-fungible tokens, or NFTs, using block chain technology.
Blueberry NFT has recently signed similar deals with different sports associations like the Korea Professional Baseball Players Association (KPBPA) and K League and is aiming to extend its influence in the entertainment industry.
BY LEE SUN-MIN [summerlee@joongang.co.kr]
with the Korea JoongAng Daily
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