Blackpink’s Lisa joins star-studded lineup for Bvlgari’s ‘Magnifica’ campaign

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Blackpink’s Lisa joins star-studded lineup for Bvlgari’s ‘Magnifica’ campaign

Blackpink's Lisa for the 2021 ″Magnifica″ Bvlgari campaign [YG ENTERTAINMENT]

Blackpink's Lisa for the 2021 ″Magnifica″ Bvlgari campaign [YG ENTERTAINMENT]

 
Lisa of girl group Blackpink carried out her first advertising campaign for Italian luxury jewelry brand Bvlgari, the only Asian model chosen for its 2021 "Magnifica" campaign.
 
Bvlgari revealed its "Magnifica" campaign details on Thursday, featuring four models: Zendaya, Lisa, Lily Aldridge and Vittoria Ceretti.
 
Lisa, the only Asian in the campaign, was chosen to be the brand's first-ever K-pop ambassador in December last year.
 
In a newly-released photo shot by Spanish director and photographer Txema Yeste, Lisa is seen flaunting "the boldneiss and magnificence of Bvlgari with her own interpretation of the brand," as described by her agency YG Entertainment.
 
Bvlgari's motto for this campaign is to encourage people to “dream bold, dream far and dream big.”

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]
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