SM CEOs meet Saudi Arabia's Princess Haifa bint Muhammad Al Saud

K-pop

Published: 23 Sep. 2022, 17:59 Updated: 23 Sep. 2022, 18:01

SM CEOs meet Saudi Arabia's Princess Haifa bint Muhammad Al Saud

From left: SM Entertainment's co-CEO Tak Young-jun, Princess Haifa bint Muhammad Al Saud, Princess Sara bint Mashour Al Saud and co-CEO Lee Sung-soo met Thursday night to discuss cultural collaboration plans. [YONHAP]

Tak Young-jun and Lee Sung-soo, co-CEOs of SM Entertainment, met with Princess Haifa bint Muhammad Al Saud on Wednesday night at SM’s office building in Seongdong District, eastern Seoul, to discuss plans to collaborate on tourism events in Saudia Arabia.

The CEOs met with other officials from the Saudi Ministry of Tourism as Princess Al Saud is also the Vice Minister of Tourism.

The two parties discussed hosting an SM concert “SMTown Live,” a joint concert featuring artists in SM Entertainment, in Saudi Arabia as well as creating video content or festival venues in the country as ways for them to collaborate on new cultural projects.

SM’s chief producer Lee Soo-man visited Riyadh in March and met with Saudi Arabian government officials. During the visit its tourism ministry expressed its wish to visit the SM Entertainment office building.

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]