NewJeans 'How Sweet' pop-up store opens — in pictures
Published: 05 Jun. 2024, 11:49
Updated: 05 Jun. 2024, 17:02
- CHO YONG-JUN
- [email protected]
NewJeans opened its “How Sweet” pop-up at the Line Friends store in Sinsa, Gangnam District, southern Seoul on Wednesday.
Named after the girl group’s latest single, “How Sweet,” the pop-up store will be open until June 17.
The store is themed around vintage record shops, in line with NewJeans’ latest single.
The pop-up store is only open to preregistered visitors until Friday. From Saturday it is open to people who are not pre-registered.
The pop-up store sells many new and colorful NewJeans merchandise, including string bags, wallets, NewJeans T-shirts, photocards and umbrellas.
There are also keyrings, phone grips and T-shirts designed in collaboration with The Powerpuff Girls.
The "How Sweet" pop-up merchandise will also be sold online on Line Friends Square Online.
There will also be a “Supernatural” pop-up store featuring merchandise created in collaboration with the Japanese artist Takashi Murakami and Japanese musician Hiroshi Fujiwara in Korea and Japan. The “Supernatural” pop-up will open in Line Friends Square Myeongdong in central Seoul from June 26 to July 10 and in Line Friends Square Shibuya in Tokyo from June 26 to July 15.
BY CHO YONG-JUN [[email protected]]
with the Korea JoongAng Daily
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