NewJeans 'How Sweet' pop-up store opens — in pictures

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NewJeans 'How Sweet' pop-up store opens — in pictures

Published: 05 Jun. 2024, 11:49 Updated: 05 Jun. 2024, 17:02

CHO YONG-JUN
cho.yongjun1@joongang.co.kr

NewJeans merchandise sold at the NewJeans pop-up store. [DANIELA GONZALEZ PEREZ]

Fans wait outside Line Friends Square Sinsa store in Gangnam District, southern Seoul on Wednesday for NewJeans' ″How Sweet″ pop-up store. NewJeans' “How Sweet” pop-up store will be open until June 17. [CHO YONG-JUN]

NewJeans opened its “How Sweet” pop-up at the Line Friends store in Sinsa, Gangnam District, southern Seoul on Wednesday.

Named after the girl group’s latest single, “How Sweet,” the pop-up store will be open until June 17.

The store is themed around vintage record shops, in line with NewJeans’ latest single.

The pop-up store is only open to preregistered visitors until Friday. From Saturday it is open to people who are not pre-registered.

Vinyl-inspired NewJeans albums are available at the pop-up store. [CHO YONG-JUN]

The pop-up store sells many new and colorful NewJeans merchandise, including string bags, wallets, NewJeans T-shirts, photocards and umbrellas.

NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]

There are also keyrings, phone grips and T-shirts designed in collaboration with The Powerpuff Girls.

NewJeans merchandise sold at the NewJeans popup store. [CHO YONG-JUN]

The "How Sweet" pop-up merchandise will also be sold online on Line Friends Square Online.

There will also be a “Supernatural” pop-up store featuring merchandise created in collaboration with the Japanese artist Takashi Murakami and Japanese musician Hiroshi Fujiwara in Korea and Japan. The “Supernatural” pop-up will open in Line Friends Square Myeongdong in central Seoul from June 26 to July 10 and in Line Friends Square Shibuya in Tokyo from June 26 to July 15.