NewJeans 'How Sweet' pop-up store opens — in pictures
![NewJeans merchandise sold at the NewJeans pop-up store. [DANIELA GONZALEZ PEREZ]](https://koreajoongangdaily.joins.com/data/photo/2024/06/05/83b2f06b-5b83-4ec6-8e5e-b33b2478cfbe.jpg)
NewJeans merchandise sold at the NewJeans pop-up store. [DANIELA GONZALEZ PEREZ]
![Fans wait outside Line Friends Square Sinsa store in Gangnam District, southern Seoul on Wednesday for NewJeans' ″How Sweet″ pop-up store. NewJeans' “How Sweet” pop-up store will be open until June 17. [CHO YONG-JUN]](https://koreajoongangdaily.joins.com/data/photo/2024/06/05/4652370d-8a37-4a69-adce-400564e9cf94.jpg)
Fans wait outside Line Friends Square Sinsa store in Gangnam District, southern Seoul on Wednesday for NewJeans' ″How Sweet″ pop-up store. NewJeans' “How Sweet” pop-up store will be open until June 17. [CHO YONG-JUN]
NewJeans opened its “How Sweet” pop-up at the Line Friends store in Sinsa, Gangnam District, southern Seoul on Wednesday.
Named after the girl group’s latest single, “How Sweet,” the pop-up store will be open until June 17.
The store is themed around vintage record shops, in line with NewJeans’ latest single.
The pop-up store is only open to preregistered visitors until Friday. From Saturday it is open to people who are not pre-registered.
![Vinyl-inspired NewJeans albums are available at the pop-up store. [CHO YONG-JUN]](https://koreajoongangdaily.joins.com/data/photo/2024/06/05/d0a9b9a0-f204-46e0-86fa-067fa7b7fbac.jpg)
Vinyl-inspired NewJeans albums are available at the pop-up store. [CHO YONG-JUN]
The pop-up store sells many new and colorful NewJeans merchandise, including string bags, wallets, NewJeans T-shirts, photocards and umbrellas.
![NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]](https://koreajoongangdaily.joins.com/data/photo/2024/06/05/984851b7-1278-4df7-a7d1-bf6e93f8afd1.jpg)
NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]
There are also keyrings, phone grips and T-shirts designed in collaboration with The Powerpuff Girls.
![NewJeans merchandise sold at the NewJeans popup store. [CHO YONG-JUN]](https://koreajoongangdaily.joins.com/data/photo/2024/06/05/24aecd14-1e55-41ad-b1f7-128c7bd1ce87.jpg)
NewJeans merchandise sold at the NewJeans popup store. [CHO YONG-JUN]
The "How Sweet" pop-up merchandise will also be sold online on Line Friends Square Online.
There will also be a “Supernatural” pop-up store featuring merchandise created in collaboration with the Japanese artist Takashi Murakami and Japanese musician Hiroshi Fujiwara in Korea and Japan. The “Supernatural” pop-up will open in Line Friends Square Myeongdong in central Seoul from June 26 to July 10 and in Line Friends Square Shibuya in Tokyo from June 26 to July 15.
![There are also keyrings designed in collaboration with The Powerpuff Girls. [CHO YONG-JUN]](https://koreajoongangdaily.joins.com/data/photo/2024/06/05/87070d58-3ba3-4340-88c9-0e6a9eb26dcb.jpg)
There are also keyrings designed in collaboration with The Powerpuff Girls. [CHO YONG-JUN]
![NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]](https://koreajoongangdaily.joins.com/data/photo/2024/06/05/8f2a826b-8512-4996-aaf1-492e4b022990.jpg)
NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]
![NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]](https://koreajoongangdaily.joins.com/data/photo/2024/06/05/57a1fec3-109c-4d61-9352-fdb83218116b.jpg)
NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]
![NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]](https://koreajoongangdaily.joins.com/data/photo/2024/06/05/851c0186-297d-4684-af0c-3246bbbe4651.jpg)
NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]
![NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]](https://koreajoongangdaily.joins.com/data/photo/2024/06/05/ab8ca611-7bdb-45a5-9fe4-8d9fe09ab461.jpg)
NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]
![NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]](https://koreajoongangdaily.joins.com/data/photo/2024/06/05/b3595db3-4293-4b71-be87-54b492b1a49d.jpg)
NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]
BY CHO YONG-JUN [cho.yongjun1@joongang.co.kr]
with the Korea JoongAng Daily
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