There has been a growing trend of selling pets via livestreams on social media platforms such as YouTube. Sellers use the broadcasts to advertise the animals and take real-time orders, essentially turning pet sales into a form of home shopping.
The Korea Communications Standards Commission (KOCSC) issued warnings to GS Retail, SK Stoa, Hyundai Home Shopping and W Shopping for their misleading broadcasts on foot exfoliation products using rice paste to simulate skin flakes.
Bellygom, the pink teddy bear character created by Lotte Home Shopping, made its debut at the Licensing Expo and secured export contracts for fashion items such as t-shirts and swimwear.
A 15-meter (49-foot) tall teddy bear, Bellygom, is displayed on the lawn in front of Lotte Tower in Jamsil, southern Seoul, on Sunday.
GS Retail celebrated its merger with GS Home Shopping Thursday, saying that the new entity—also called GS Retail—will be a major player in the highly competitive retail markets.
CJ ENM launched a new shopping brand that integrates television and mobile shopping.
Live commerce, the wacky but hugely successful format whereby customers are able to chat with an infomercial, has gone mainstream.
While large retailers are collecting less in commissions from client companies, online channels are taking more, with some seeming to gouge sellers desperate to move products.
Live commerce, a new retail trend that brings a traditional TV shopping channel into the live-streaming era, is growing in popularity as retailers look for new ways to connect with consumers.
With data on the 2.5 billion parcels delivered, CJ Logistics knows what Korean consumers like. It knows what they eat, what they wear and even even what cosmetics they buy.
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