Coway purifier series sells 1M units for first time

Coway’s Icon Series water purifiers [COWAY]

Coway recently announced that their Icon Series, which includes the Icon Water Purifier, Icon Purifier 2 and Icon Ice Water Purifier, has surpassed 1 million units in cumulative sales.

The Icon Series is a premium water purifier lineup symbolizing the company’s commitment to its position as an icon in the water purifier market. The lineup recorded sales of 1.01 million units as of the end of November last year.

In October 2020, Coway launched the Icon Water Purifier as the first product of the series. The company expanded their product lineup by consecutively introducing the Icon Water Purifier 2 and the Icon Ice Water Purifier to the market in June 2022.

The Icon Series exceeded the 1 million sales milestone primarily due to the excellent quality of its products. The Icon Water Purifier 2, the upgraded version of the Icon Water Purifier, provides enhanced sanitation and efficiency. The faucet in particular was made with eco-friendly tritan, and can be disassembled for easy cleaning. Further customer assurance was provided through safety tests conducted by the U.S. Food and Drug Administration (FDA) on product parts that came into direct contact with water.

The Icon Ice Water Purifier proudly holds its place as the smallest domestic water purifier, earning praise from consumers for its bountiful ice making function and UV sterilization system.

Another key factor contributing to the popularity of the Icon Series is its compact design. The Icon Water Purifier 2 offers advantages in utilizing kitchen space, thanks to its slim dimensions. The compact Icon Ice Water Purifier has made the process of organizing space more efficient for its consumers. The unit went through an approximate 40 percent reduction in size compared to the previous model.

The Icon Series also incorporates various lifestyle convenience features. The Icon Water Purifier 2 and the Icon Ice Water Purifier garnered consumer interest and demand with its function that boils water.

Coway said, “The Icon Series, distinguished by its outstanding quality and compact design and equipped with multiple functions for living convenience, is an innovative lineup that represents Coway.

“We aim to strengthen our lead in the domestic water purifier market by bringing out more innovative products like the Icon Series in the future.”

BY JEONG SEONWU [jeong.seonwu@joongang.co.kr]