Members of Oh My Girl, IVE, Cravity to feature in Pepsi's new campaign

Poster for the upcoming song part of Pepsi's campaign "Blue & Black" [STARSHIP ENTERTAINMENT]

Members of girl groups Oh My Girl and IVE and boy band Cravity have collaborated on a song for Pepsi's new campaign which is set to drop next week, according to Starship Entertainment on Tuesday.

Titled "Blue & Black," the song will be released on June 28.

Pepsi's new campaign features various K-pop artists who will release new songs with different concepts. More artists are expected to be announced in the future.

Oh My Girl's Hyojung and Arin, IVE's Wonyoung and Leeseo, and Cravity's Saerim and Jungmo will be featured in the upcoming song.

Oh My Girl debuted in 2015 with the song “Cupid.” It was initially a group of eight before member JinE left in 2017. The group released hits including “Closer” (2015), “Liar Liar” (2016), “Windy Day” (2016), “Secret Garden” (2018), “Remember Me” (2018), “SSFWL” (2019) and “Bungee (Fall In Love)” (2019). In 2018, members Arin, Yubin and Hyojung formed subunit Oh My Girl Banhana and released “Banana Allergy Monkey,” a parody song.

IVE debuted in December 2021 with its single "Eleven," which sold 152,229 copies in its first week, according to Korea’s album sales tracker Hanteo Chart. That was the highest number of copies sold by a debuting artist in Korea in 2021.

Cravity debuted in 2020 with the EP “Season 1. Hideout: Remember Who We Are.” The band has nine members: Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung and Seongmin. Jungmo, Wonjin, Minhee and Hyeongjun participated in Mnet’s K-pop competition show “Produce X 101” (2019) before debuting in Cravity.

BY LEE JIAN [lee.jian@joongang.co.kr]